The decision to spin off MSNBC as part of the new company would mean the loss of NBC News as a partner, a possible new network name, and perhaps even new owners, plus a different direction.
Variety reports.
The cable news outlet may be considering changing its name and branding under a spinoff of most of Comcast's cable assets, one of the fledgling company's top executives suggested to a group of MSNBC employees Wednesday morning, two people familiar with the meeting said .
Lazarus told an audience that included Rachel Maddow, Chris Jansing and Kathy Turr that he wasn't sure if MSNBC would have to change its identity as part of a deal that would split the cable network and CNBC's business-news sibling CNBC from NBC News and NBCUniversal. With the two networks no longer part of the NBC corporate organization, attendees wondered if they would still be able to carry signs that were part of their former home.
MSNBC used NBC's newsgathering operation, which means that many of the reporters that viewers saw on MSNBC actually work for NBC News. Without those reporters or the newsgathering operation, MSNBC is no different what would it be like on TV radio that would consist of approximately 18 hours of talking heads talking to each other.
The reality is that MSNBC and Comcast's other networks would be up for sale. It's easy to imagine a right-wing billionaire or a company like Sinclair buying MSNBC and rebranding it as Fox News. competitor of
MSNBC may use the rebrand, as both Microsoft and MSNBC will not be part of the move going forward.
For viewers, this means that MSNBC could soon be gone, and what replaces it is a question mark right now.
Awards and professional memberships
Member of the Society of Professional Journalists and the American Political Science Association
(tagsTotranslate)MSNBC
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