As Trump and Republicans scramble for answers on abortion, President Biden has launched a 7-figure media blitz in Arizona, vowing to fight for women's rights.
In a new ad airing in Arizona, President Biden said: “Because of Donald Trump, millions of women have lost the fundamental freedom to control their own bodies, and now women's lives are at risk because of it. The question is, if Donald Trump comes to power again, what freedom will you lose? You own your body and your decisions
you, not the government, not Donald Trump. I will fight like hell to get your freedom back.
Watch the ad.
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The Biden campaign gave details of the media blitz to PoliticusUSA.
The new Biden-Harris ad, which will begin airing today, features President Biden live on camera talking about Donald Trump's record of taking away women's reproductive freedom and putting their lives at risk. President Biden also stressed that he stands by women's right to make their own health care decisions, saying he will “fight like hell” to restore every woman's reproductive freedom. In addition to “Power Back,” the seven-figure investment in Arizona paid media will include “Willow's Box,” a testimonial ad featuring Amanda Zurawski, a Texas woman who nearly died twice after being denied an abortion by the state. : the abortion ban – a ban that was only possible because Donald Trump overturned Roe v. Wade.
The purchase will target key voters, including Arizona's young, female and Latino voters throughout the month of April, and will feature targeted placements including Abbott Elementary, Survivor, Grey's Anatomy, American Idol, The Voice and SNL, as well as high-profile sports. and entertainment programming such as TNT, TLC, ESPN, FX, Bravo. Both will operate across Connected TV, YouTube, programmatic and social media platforms.
The Biden campaign is not running this ad on platforms like local and cable news, which aren't necessarily seen by younger viewers. Biden is targeting sports and entertainment shows, where voters who aren't necessarily the most politically engaged are likely to see his message.
While Trump is trying to run away from the issue, Biden is setting the former president and his party in a key battleground.
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Jason is the managing editor. She is also the White House Press Center and Congressional Correspondent for PoliticusUSA. Jason has a BA in Political Science. Her graduate work focused on public policy, specializing in social reform movements.
Awards and professional memberships
Member of the Society of Professional Journalists and the American Political Science Association
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